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Prepare yourself for the year ahead

The second annual State of Pool Service report combines survey responses from 2000+ pool pros, platform data aggregated from the activity of over 30,000 Skimmer users servicing more than 700,000 pools monthly, and market research from the pool service industry. 

Strategic pricing tactics

Learn how pool pros are strategically leveraging pricing to stay on top of economic pressure.

Evolving growth strategies

Get insight into top growth strategies for 2025.

Private equity’s influence

Learn how private equity is shaping the pool and spa service sector.

Level up your marketing

Find out what the most effective marketing channels and tactics are for pool pros. 

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9 takeaways from the survey responses of 2000+ pool pros

81%

expect to bring in more revenue in 2025.

58%

plan to raise prices by 10% or less in 2025.

46%

plan to grow top-line revenue.

60%

cite internal efficiencies as a top 2025 growth strategy.

50%

will spend more on marketing in 2025.

55%

bill monthly, including chems.

55%

plan to hire more in 2025.

29%

would consider selling their company to a PE firm.

71%

invest in referrals as a top marketing channel.

The 6 top trends facing pool and spa service in 2025

The economy was the top challenge for pool pros in 2024, and this trend is set to continue in 2025.

Economic pressures like inflation and labor shortages were the leading concerns for pool pros in 2024, and these challenges will persist into 2025. The good news is that pool service businesses are well-placed to remain adaptable and proactive in managing costs while maintaining service quality.

Pool pros are optimistic about 2025 and will continue to leverage moderate price increases to stay ahead of rising costs.

Despite ongoing economic challenges, pool professionals are approaching 2025 with optimism. Strategic price adjustments are a key tactic they plan to employ to balance rising material and labor expenses, ensuring they stay competitive while preserving profit margins.

Pool pros are getting more sophisticated in their growth strategies.

Pool industry professionals are adopting more nuanced and data-driven approaches to business expansion. From diversifying service offerings to investing in technology and employee training, many are prioritizing sustainable growth through innovation and operational efficiency.

What is the risk-The influx of private equity in the market is generating mixed reactions.30 day guarantee?

Private equity investments are reshaping the pool industry, providing opportunities for growth but also raising concerns among smaller businesses. While some view this trend as a chance to scale their operations, others fear losing autonomy and a drop in service quality.

The industry marketing landscape has shifted considerably over the past 12 months.

The past year has seen significant changes in how pool businesses approach marketing. From decreased reliance on lead buys to a growing focus on customer engagement, businesses are adopting savvier and more advanced marketing techniques.

Despite price volatility, pros have been slow to adopt a plus chems pricing model.

Although fluctuations in chemical prices have posed a challenge, many pool pros have yet to fully embrace the "plus chems" pricing model. Resistance to change, concerns about customer pushback, and a lack of industry-wide adoption have contributed to the slow transition.

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